Mission Statements A mission statement is ideal for describing the key principles of your company's culture. Embedded in an integrated process of organisational development, it presents an opportunity to support the desired behaviour of employees and managers in organisations. Mission statements strengthen the identification of employees with the company and can perform the function of a pragmatic driving force. The next generation of mission statements creates participation in decisions and commitment in everyday actions. Success Factors The corporate culture is the so-called "soft factor" of organisational development. Approximately 60% of the project objectives in change processes are not achieved, because precisely these cultural differences are ignored. Interlock Strategy, Structure and Culture: The development of the mission statement is interlocked with strategic development, as well as with changes to the organisational setup and processes. If the medium-term objectives of the company as well as its appropriate organisational structure have been clarified, the company culture will be able to be successfully reflected. Replace Chance by Planning: The development and introduction of the mission statement are controlled by a separate and specific project, through which the ideal and the spirit of the company will come to life. Allow for “Learning Loops” through Feedback: A resonance body that represents a professional and hierarchical cross-section of the company reflects the actual impact of measures on the project. Build Competence for Moderation and Monitoring Processes: Multipliers (managers and / or employees), who “roll out” the mission statement in workshops, are already bound into the development process. The communication strategy includes appropriate workshop concepts in which the elements of a mission statement are substantiated. Be a Role Model: Flanking events for corporate executives and company management repeatedly demonstrate the role model function of top management. This helps to achieve a continuous improvement in cooperation levels. Employee surveys help you to quantify the degree of implementation of the mission statement. Services We support you in the entire management process of your mission statement development as well as the communication process. We advise you on the project structure and critical stumbling blocks. “Start” workshops with top-level company management (What is the vision of top management? Which strategic issues play a role?) Project design and project management for the development and rollout (How much top-down, how much bottom-up suits your company? Who has what role?) Analysis of the actual culture through appropriate instruments (employee survey, interviews, etc.) Editorial work (Which wording of your mission statement has adequate compe lling force for your employees?) Mission statement workshops, open-space events, "Opinion Carousel" with managers Workshops for employee participation on a broad basis Training in moderation and monitoring of processes for multipliers Project Example 2: Internal participation + consistent roll-out (total duration 7 months) 1. Clarification of contract assignment with top-level management (2 weeks) 2. Defining actual culture: employee survey (1 month) 3. Discussion of survey results with upper management, manager conference 4. Workshops on mission statement development with staff (1 month) 5. Editorial phase (1 month) 6. Design of media and publication (1 month) 7. Trainings for multipliers 8. Rollout of the mission statement through workshops in all teams (2 months) 9. Evaluation of the process in upper management, manager conference 10. Review process, for example in decentralized large group workshops (after one year) Click here for the article "Becoming more powerful through a strong leadership culture" (in German) Clients report about their experiences with mission statements (in German)